Have you ever done an internet search and clicked on what appeared to be a likely answer, only to find yourself staring at a fake news site advertising some product? Or conversely, have you ever thought that you might get more search hits if you made your firm’s web page look like a news website? Learn about the pitfalls to this approach on Wednesday, May 16, 2012, as Scott R. Bialecki and Claude C. Wild, III, discuss the FTC’s advertising laws at CLE’s lunchtime program, “The Top Ten Mistakes Companies Make in Online Advertising.”
In addition to fake news sites, Mr. Bialecki and Mr. Wild will address such topics as website testimonials, endorsements in social media, online disclaimers, use of competitors’ names on websites, and related enforcement considerations. They will also examine common advertising and trademark infringement missteps associated with online advertising.
This program is a must-see for all attorneys with an internet presence. Don’t miss it!