Ultimately it’s not about money, it’s about commitment. Commitment requires confidence, which literally means “with faith.” The “fidence” part comes from the same root as “fidelity,” as in faith, loyalty, allegiance. Take the fidelity part out of confidence, and all you’ve got left is the “con” part, as in con man. Confidence is when we speak with actions. We don’t hope someone else will take the risk for us, we take it on ourselves, lay heart and soul on the line. We bet the farm. Our business clients do it all the time.
Trouble is, confidence is usually in short supply when we’re in the change game. Instead of confidence, we’ve got the collywobbles. Weak confidence make for weak commitment, and weak commitment makes for weak results. That’s not what we’re after. So what do we do?
We gulp and pony up, that’s what we do. It’s the only surefire cure for the collywobbles. It’s how we shift from a detached, dispassionate bet on an idea to a defining moment bet on ourselves. That kind of confidence doesn’t hire a lawyer to make sure the other guys get stuck with all the risk. Instead, it says give me that, it’s mine and I want it, because it’s how I’m going to get where I want to go.
Confidence and commitment are how we get started, and how we keep going. Big projects aren’t just hard to launch, they’re also constantly running into insurmountable barriers, getting bogged down. They keep raising the ante, and we keep having to meet it.
“What’s it gonna be?” our Big Ideas keep asking. “You in for more, or you out?” That’s a rhetorical question. Backing out isn’t an option. This is our shot, and we’re taking it, not faking it. So we take yet another deep breath and push the chips we’ve been withholding out onto the table. Money, energy, commitment… it doesn’t matter what it is; if we’ve been holding it back, we need to throw it in.
How do we find the confidence to do that? We make it up. We suspend our reason-based disbelief and go for it. It doesn’t matter where we get it; what matters is that we act as if we’ve got it, even if we don’t. We fake it till we make it. And guess what? More often than not, we do – make it, that is. It’s not smoke and mirrors, it’s how goals get achieved.
That’s how we get skin in the game, how we act boldly, brashly even – especially when we’re not feeling it.
It takes guts and feels nuts, but that’s how the change game is played.