For attorneys who don’t have a marketing staff and want a larger online presence, there are a bewildering number of options and companies that offer advice and services. Three founders of an Internet marketing firm have published a book, How to Turn Clicks Into Clients: The Ultimate Law Firm Guide for Getting More Clients Through the Internet,that offers simple but effective tips for small and solo law firms looking to attract new clients and show up higher in Internet search engines (and do it in an ethical and effective way). The strategies from the authors, Mark Homer, Ed Rush and Jabez LeBret, come from their experience at their firm, where they work primarily with small and solo law firms.
If you’re looking to take a course on the subject, CBA-CLE is hosting one of the authors, Jabez LeBret, for a half-day CLE program on January 18. All three authors presented at a number of bar associations around the country in 2012 and the response from the seminar has been enthusiastic. Solo and small firm attorneys can get practical, hands-on tips during the program that will focus on three areas: How to optimize your website properly; local listing directories — reviews and client confidentiality; and Google Places — what you can and can’t do. Everyone who attends will receive a copy of How to Turn Clicks Into Clients: The Ultimate Law Firm Guide for Getting More Clients Through the Internet.
Mr. LeBret is an experienced speaker, and has delivered more than 900 presentations over the last nine years to organizations including Microsoft, Deloitte, Boeing, and GE. He is considered a leading authority on monetizing Social Media and often speaks at industry conferences on this subject.
There are other excellent books available that teach techniques on how to increase your online presence and you can also search online for information, with a number of blogs available that focus on this topic. The only thing that is certain with the Internet is that things can change quickly. For attorneys who are looking to maintain a strong online presence, we encourage ongoing research and education. Learning from the experts is a good way to stay up-to-date and to protect yourself and your firm.